Ep #221: Leveraging a Tax Practice to Rapidly Grow Their RIA - The Careers of AJ Ayers and Shane Mason
September 18, 2019
Today we have XYPN members and founders of Brooklyn FI, AJ Ayers and Shane Mason, on the show! The pair has achieved explosive growth, and they join us to share how they did it, as well as how their unique career paths ultimately led them to financial planning.
Listen in to hear about their journeys to discovering financial planning and how they started working together. You'll learn what they do to manage their partnership and divide responsibilities, what it's like for them working on both the tax and financial planning sides, and how they've dealt with imposter syndrome as they've built such successful careers.
Listen to the Full Interview:
Want more from XYPN Radio? Become a VIP to access our private community!
What You'll Learn from This Episode:
- An overview of Shane and AJ’s firm.
- How they grew their practice so fast.
- The niches they have decided on and how they work.
- How being CPAs helped them with the business.
- Their thoughts on rolling into a larger firm in the future.
- Why Shane decided to become a financial planner after launching a tax practice.
- What made AJ decide to start her own financial podcast.
- How they split responsibilities between the practices.
- What the future of the firm is looking like.
Featured on the Show:
- AJ Ayers: Website | LinkedIn
- WeWork
- Bloomsbury
- Moneysplained Podcast
- Rootworks
- Fathom
- Spotify
- MyStockOptions.com
- Slack
This Episode is Sponsored By:
When it comes to compliance, most financial advisors want to run in the opposite direction. But compliance doesn't have to be that big scary monster hiding under your bed. Our free Risk Assessment Guide will walk you through how to perform a risk assessment one step at a time. Learn how to perform a proper risk assessment and get access to our risk matrix and risk assessment table worksheets developed by XY Planning Network’s in-house compliance team. Visit xyplanningnetwork.com/riskassessment to download your copy.
Unlock behind-the-scenes content—subscribe now!
Share
- XYPN Podcast (401)
- Journey Makers (391)
- Entrepreneurship (124)
- Financial Advisors (99)
- Running an RIA (92)
- Niche (69)
- Start an RIA (54)
- Business Development (45)
- Client Services (42)
- Client Engagement (39)
- Lifestyle, Family, & Personal Finance (36)
- Fee-only advisor (34)
- Marketing (31)
- Growing an RIA (28)
- Client Acquisition (25)
- Market Trends (23)
- Practice Management (23)
- Digital Marketing (21)
- Transitioning Your Business (21)
- Process (20)
- Financial Education & Resources (19)
- Compliance (17)
- Technology (17)
- Transitioning To Fee-Only (17)
- Scaling an RIA (15)
- Community (14)
- RIA (14)
- Career Change (13)
- Sales (13)
- Partnership (9)
- Investment Management (8)
- Employee Engagement (7)
- XYPN LIVE (7)
You May Also Like
These Related Episodes

Ep #212: From IRS Agent to RIA Owner - The Career of Antowoine Winters
Jul 10, 2019

Ep #220: Building a Firm from Scratch - The Career of Ryan Bayonnet
Sep 11, 2019

Two Million Dollars of Revenue in Four Years
Jun 2, 2021