Ep #134: Leveraging SEO and Print Advertising to Supercharge Your RIA Growth - The Career of Taylor Schulte
January 10, 2018
The process of transitioning from working within a firm to transitioning into a more independent hybrid RIA model and finally to owning his own RIA has given Taylor Schulte some great insight and experience. He joins us on the show to talk about these transitions, the ups and downs and how he ended up where he is today. From the details of working under an umbrella RIA to the details of owning his own RIA, Taylor has a lot of insight to share.
Taylor talks in detail about the benefits and drawbacks to working under an umbrella RIA and shares some valuable information on hiring challenges and growing his firm through different marketing strategies and techniques. Taylor reveals details about why he spends more on advertising than most advisors and how it has been very successful in growing his firm.
Read our blog about this episode!
Listen to the Full Interview:
Want more from XYPN Radio? Become a VIP to access our private community!
What You'll Learn from This Episode:
- What steered him away from working with a firm and towards a more independent route.
- Why he eventually decided that the hybrid RIA wasn’t for him.
- The benefits of going all-in to be a fee-only firm.
- What the process looks like to “tuck-in” under a larger RIA.
- The benefits to working under an umbrella RIA.
- The negative sides to working under an umbrella RIA.
- How the definition of fee-only is changing.
- Why most advisors don’t spend money on marketing and why he decided to invest more into it.
- What types of advertising they use and how it’s working for them.
Featured on the Show:
- Taylor Schulte: Website | Facebook | Twitter | Instagram | LinkedIn
- Morgan Stanley
- Fidelity
- FINRA
- Michael Kitces
- Schwab
- TD Ameritrade
- Money Guide Pro
- EMoney
- Junxure
- NAPFA
- BackLinko
This Episode Sponsored By:
Support for today’s episode comes from Ruby Receptionists, the only live remote receptionist service dedicated to helping financial service professionals win more clients and build trust. From their studio in Portland, Oregon, Ruby's friendly, professional receptionists ensure exceptional client experiences by answering calls live in English or Spanish, transferring calls, taking messages, addressing common questions, collecting new client intake, making follow up call and more—just like an in-house receptionist, at a fraction of the cost. Let Ruby help you turn rings into relationships! For a special offer visit callruby.com/XYPN and use promocode XYPN Or call (844) 853-7829Share
- Financial Planning (197)
- Advisors (172)
- Financial Education (138)
- Fee-only advisor (136)
- Financial Planners (135)
- Millennials (116)
- NextGen (115)
- Advice (113)
- Marketing (93)
- Financial Advisors (91)
- Training (87)
- Professionals (86)
- Profit (85)
- Growing Your Firm (80)
- Entrepreneurship (77)
- Business Development (60)
- Niche (53)
- Advisor Success (52)
- Building Your Firm (48)
- RIA (44)
- Growth (34)
- Career Changers (31)
- Networking & Community (30)
- Starting a Firm (28)
- Staffing & HR (27)
- Family (23)
- Launching a firm (23)
- Social Responsibility (22)
- Compliance (21)
- Financial Plan (21)
- Careers (16)
- CFP Certification (14)
- Online Marketing (14)
- Taxes (14)
- First Year (13)
- Michael Kitces (12)
- New Business (12)
- Partnership (12)
- Scaling (12)
- Tech Stack (12)
- Communication (11)
- Women (10)
- Family Business (9)
- Assets Under Management (AUM) (8)
- Ethical Advisor (8)
- Perseverance (8)
- Preparing to Launch (8)
- Broker-Dealers (7)
- Financial Therapy (7)
- Industry Trends & Insights (7)
- Preparing to Launch (7)
- RIA Owner (7)
- Work Life Balance (7)
Get episode alerts by email
You May Also Like
These Related Episodes