Ep #104: Focusing on Return On Life Instead of ROI - An Interview with Mitch Anthony

In this interview, Mitch shares how he stumbled into the financial planning industry and how he applies storytelling principles to working with advisors and clients alike. He also details the importance of understanding a client's history, transitions, principles, and goals (though he prefers the term possibilities).

Mitch also talks about how any advisor can learn these skills - even the more numbers-focused among us. We also discuss how to stand out among other advisors and how to tell your story differently. 

Read the Blogpost about this episode!

Listen to the Full Interview:

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What You'll Learn from This Episode:

• The jobs as a suicide prevention hotline director and traveling speaker that led Mitch into speaking for financial professionals.
• How Mitch taps into right-brain communication strategies to help advisors connect with clients. 
• Why Mitch prefers to ask clients about possibilities rather than goals, and the importance of working from the beginning of a client's story.
• The Essence, Environment, Income pattern that he uses to uncover how advisors and their clients can describe and achieve the lives they want.
• Why all advisors are capable of learning the emotional skills that our business demands.
• What Mitch believes is the most essential trait for continued success and authentic connection. 

Featured on the Show:

• RightCapital
• Mitch Anthony
• Rick Kahler
• The New Retirementality: Planning Your Life and Living Your Dreams...at Any Age You Want by Mitch Anthony
• Acronyms Seriously Suck: A Lesson from Elon Musk on LinkedIn
• Carl Richards
• Mayo Clinic
• Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
• John Sigmon
• Your Client's Story by Scott West and Mitch Anthony
• Your Clients for Life by Mitch Anthony