How to (Successfully) Launch Your Own Financial Planning Firm

When life hands you limes, make margaritas. Alan Moore’s entrepreneurial journey began in 2012 after he was fired from his job as a financial planner and decided to start his own firm. Equipped with an undergrad and M.S. in Family Financial Planning, an insatiable hunger for independence, and an uncanny motivation fueled by the word “no”, Alan was the shot-caller at his own financial planning firm, where he realized he could finally do things, well, a bit differently. By charging an affordable monthly fee for financial advice, Alan was able to reach a previously untapped segment of the market and profitably help younger clients who had income but not necessarily assets. Seeing the success of the subscription model and the desire many of his fellow advisors shared to work with a younger clientele, Alan quickly put his business-building smarts and experience to work dreaming up and eventually launching XY Planning Network (XYPN) with co-founder Michael Kitces. Today, XYPN is the leading financial planning platform dedicated to helping fee-for-service advisors start, run, and grow their own financial planning firms to serve next-gen clients. When he’s not starting companies, Alan lives openly as a self-proclaimed CrossFit junkie and dedicated snowboarder, a skill he is already passing along to his three young children.