Join XYPN Sales Coach BB Webb to learn more about how to create a winning sales process that not only works, but that feels natural. BB will outline and discuss her proven sales process that has helped countless financial advisors convert prospects into clients, and will share how you can customize six key sales tenets in a way that works for your firm. When approached as a both an art and a science, sales doesn't have to be cringey—in fact, it can even be kind of fun.