Exhibitors Who Make XYPN LIVE Happen

12 min read

September 06, 2023

Every year at XYPN LIVE we have a one-of-a-kind Exhibit Day. But what makes it so special?

Peeling back the curtain on what advisors are adopting, outsourcing, and leveraging is one of our goals of the one-day Exhibit Day format. Because finding (and integrating) the right solutions for your firm is a pain point whether you have a firm of 1 or 100.

We're not interested in wasting your time—that's why we've done the research for you and only invited the tech and solutions that are backing our mission of finding new—or better—ways to support you in serving your clients & discovering autonomy in the process.

Finding the right partner for your pain point just got easier.

Exhibit Day provides attendees with an entire day dedicated to connecting with representatives from top companies in our industry, and it's one of the most action-packed days of the whole conference! So, what companies can you expect to see on Exhibit Day? Get to know the exhibitors that make XYPN LIVE possible and get excited to meet your next great partner.

Charles Schwab | Platinum Sponsor

Our mission:

Charles Schwab & Co., Inc. is a leading provider of comprehensive brokerage and custody services to more than 7,500 fee-for-service, independent registered investment advisors and their clients. Schwab’s advanced technology platform and outstanding support allow advisors to run their businesses more efficiently and optimize time spent with clients.

Offering investment management services is critical to helping your clients with their complete financial picture. Leverage XYPN’s relationship with Schwab to offer your clients benefits with Schwab’s custodial platform featuring no minimum AUM, exclusively for XYPN members. Leverage Schwab as your custodian, get a dedicated 1-800-number and support team, and access all the tools Schwab provides—all included in membership.

These materials have been independently produced by XY Planning Network. XY Planning Network is independent of, and has no affiliation with, Charles Schwab & Co., Inc. or any of its affiliates (“Schwab”). Schwab is a registered broker-dealer and member SIPC. Schwab has not created, supplied, licensed, endorsed, or otherwise sanctioned these materials nor has Schwab independently verified any of the information in them. XY Planning Network members provide investment advice, while Schwab maintains custody of assets in a brokerage account and will effect transactions for your clients’ account on your instruction.

How we help advisors:

XYPN members receive access to Schwab’s custodial platform. Minimum targets for AUM are waived, and there are no platform fees. You can help gain the trust of your clients with the established Schwab brand as custodian while enjoying the ability to design custom portfolios, add to your integrated tech stack with Docusign, Schwab Advisor Center, Schwab Alliance, and Data Security, which are all included, and tap Schwab’s Talent Resource Center to find qualified talent for your growing firm.

Why XYPN LIVE attendees should stop by our booth:

XYPN’s relationship with Schwab allows financial advisors who are members of XYPN to access Schwab’s custodial platform—without the pressure or obligation to meet asset targets. That means XYPN members instantly receive access to the platform and are under no commitment to increase their assets under management while with the custodian. Schwab will also provide dedicated service and business development support to XYPN’s membership of more than 1,500 independent advisors who employ the innovative monthly retainer model and offer services that cater to the needs of younger investors. XYPN members can use their own 1-800-number to reach support staff.

Dimensional Fund Advisors LP | Platinum Sponsor

Our mission:
At Dimensional, we aim to change the way people think about investing by implementing great ideas in finance. The assets we manage represent more than shares in a portfolio. That money represents the savings, sacrifice, and dreams that investors have entrusted to us. We look to that responsibility to guide us in delivering transparent, reliable investment solutions.

How we help advisors:
The value of the right financial advisor cannot be understated. For too many families and individuals, investing is a daunting component of their broader financial plan. By working with Dimensional, advisors can provide a better investment experience that clients can stick with in good times and bad. We provide guidance to allow an advisor to seamlessly combine financial planning and investment management into a robust and compelling offering that appeals to their investor demographic.

Why XYPN LIVE attendees should stop by our booth:

Dimensional has a culture of academic learning, teamwork, innovation, and resounding dedication to always do what's right for our clients—this is what drives us. We believe that XYPN and its advisor members exemplify this same drive. As a result, we provide XYPN advisors with the investments, messaging, and business strategy support they need to grow their business and deliver peace of mind to their clients. If you could benefit from this support and you're interested in learning more about our mutual funds, ETFs, and separately managed accounts, we invite you to stop by our booth to hear about our virtual onboarding process.

What we're most looking forward to at XYPN LIVE:

The Dimensional team always enjoys meeting the inspiring advisors that XYPN attracts. We love hearing about each advisor's journey leading up to the point when they decided to launch their RIA, and what dreams they and their clients hold for the future. We hope we can learn more about your business and how we can best support you moving forward.

LLiS | Platinum Sponsor

Our mission:
No matter the setting, our mission is to continue to be the advisor’s insurance advisor®. LLIS is an extension of fee-only financial advisor firms. We work with fee-only advisors and their clients to find the right insurance solution by recommending the best solutions for your clients based on their individual needs, using low-load permanent life insurance and annuities when possible.

How we help advisors:
LLIS provides service after the sale, for the life of your client's policy. We are licensed in all 50 states, allowing us to assist advisors and their clients no matter where they are or where they might be in the future. We work with a list of reputable insurance companies to allow a complete suite of competitive solutions and unique advantages.

Why XYPN LIVE attendees should stop by our booth:

You may have heard our name, so stop by our booth and meet some of the friendly faces of teamLLIS. Check out the best ways to connect with LLIS and your clients, ask any insurance questions you’ve been wondering about, or just stop by and say “Hi!”

Betterment for Advisors | Party Sponsor

Our mission:

Betterment for Advisors is a leading digital-first wealth management platform and our mission has always been to build a better investment experience for you and your clients. We’re dedicated to helping advisors streamline their everyday business so that they can focus more on what matters most—building deeper client relationships. By combining our technology with an advisor's personal touch, we are reimagining what's possible in wealth management.

How we help advisors:
Betterment for Advisors is an all-in-one technology platform that can help advisors of any size streamline portfolio management and direct their services in a more cost-effective way. We offer automated, tax-efficient management tools across a range of advisor-driven and pre-built portfolios, so you can leverage our solution with your own models or choose from a curated list of available models from leading model managers—whatever best suits your firm's needs. By making it simple to open accounts, transfer money from other custodians, deposit money, and link a bank account, our technology can help you connect with prospects in the accumulation stage—who are often younger and expect a really seamless experience. It's a win-win.

Why XYPN LIVE attendees should stop by our booth:

Empowering advisors to do what's best for their client's money is Betterment’s bread and butter. As XYPN members create the firm of their dreams, maintaining autonomy is a key priority. Betterment makes that possible while offering portfolio management, back office integration, client experience, cash management, and advise 401(k) plans that put time back into your day.

Lincoln Financial Group | Party Sponsor

Our mission:

Lincoln Financial Group® delivers sophisticated RIA-specific strategies and products for the creation, protection, and enjoyment of wealth. We are committed to helping clients plan for retirement, prepare for the unexpected, and protect their wealth from five key financial challenges: taxes, long-term health costs, longevity, inflation, and market risk.

How we help advisors:

Rely on Lincoln for the knowledge and experience to help you address these challenges. Lincoln Wealth Protection Expertise combines state-of-the-art solutions, RIA-dedicated support staff, and powerful visualization tools to assist you in protecting client wealth and planning financial outcomes.

Why XYPN LIVE attendees should stop by our booth:

Visit Lincoln Financial Group at Booth 220 to learn about our direct-to-RIA platform. Annuities are custom-built for RIAs.

What we're most looking forward to at XYPN LIVE:

Making connections with new and existing financial advisors!

AdvisorServe | Blue Sponsor

Our mission:

A comprehensive wealth strategy includes insurance solutions, but most fee-only advisors aren't able to keep up with all the insurance strategies available. At AdvisorServe, we work with you to offer solutions that fit your plans, so you can objectively meet your clients’ goals.

How we help advisors:

AdvisorServe is for financial advisors who demand to be different. AdvisorServe is uniquely positioned to support the planning work you’re doing with objective solutions to your unique planning strategies. Their goal is to provide you, the advisor, with all the tools, resources, knowledge, and expertise you need so that you can position yourself as your client’s primary source for insurance planning—from life insurance and annuities to continuing education and marketing for advisors.

Why XYPN LIVE attendees should stop by our booth:

You, the advisor, are our client. And if you have an insurance question, we are here to help. AdvisorServe’s efforts are directed toward your needs as you seek to serve your clients well, in the way you want. Any direct contact with your clients is minimized and fully under your control—with the information and analysis provided by AdvisorServe involving no commitments.

Jackson® | Blue Sponsor

Our mission:

Jackson® is committed to helping clarify the complexity of retirement planning—for you and your clients. Our range of annuity products, financial know-how, history of award-winning service†, and streamlined experiences strive to reduce the confusion that complicates your clients’ plans.

We believe by providing clarity for all today, we can help drive better outcomes for tomorrow.

How we help advisors:

Jackson® provides clarity for the future. Across the board, Jackson® is committed to reducing the complexity of retirement planning, and doing so by leaning with purpose. Their retirement products, financial know-how, history of award-winning service, and streamlined experiences strive to reduce the confusion that complicates your plans.

Why XYPN LIVE attendees should stop by our booth:

Jackson® wants to be an active partner in your success, providing a wide range of annuities and tools that can add value to your practice that you want and help your clients pursue the retirement they want. Read: They’re invested in building a relationship with you as the advisor.

Markel Speciality & Starkweather & Shepley | Blue Sponsors

Our mission:
Markel: Markel’s product philosophy is a simple one. Insurance is a good-faith contract. If you are straightforward, honest, and upfront in how you represent yourself and your practice to us...and if we agree to underwrite you as a risk, then we have a duty to protect you as outlined in our policy

Starkweather & Shepley: Starkweather & Shepley is committed to serving our clients, colleagues, and community. We are proud to provide our clients with relentless advocacy, thoughtful counsel, and service that benefits our clients' associates then, now, and always.

How we help advisors:
Markel: Markel Speciality offers Professional Liability insurance—coverage, including E&O Insurance for RIAs and financial planners, is written for your benefit. We have over 30 years of industry experience and expertise in understanding the ins and outs of professional insurance coverage. Your firm needs insurance coverage developed for financial service professionals to protect you, your firm, and your assets because the details are important.

Starkweather & Shepley: Your personal insurance requirements and exposure to risk are different than your neighbors. We offer a full range of cost-effective insurance from start-ups to established enterprises. Let our experienced team customize a solution for you, your family, and your firm.

Why XYPN LIVE attendees should stop by our booth:

Markel: At Markel, We believe service is an important aspect of our coverage. If you have a question, we owe you an answer...and not just a quick one...but a thorough one.

Starkweather & Shepley: Today, Starkweather & Shepley is still re:defining the definition of excellent customer service and what insureds should expect from their insurance broker. Talk to us. We’ll be listening.

Altruist | Green Sponsor

Our mission:

Altruists’s mission is to offer a modern custodian partnership that’s focused on serving independent advisors, not competing with them. It’s an ecosystem where everything is designed for RIAs.

How we help advisors:

Altruist is a custodial platform made for modern financial advisors who value simplicity. We have combined the essential pieces of software needed to manage your RIA inside our platform, to help you save time and lower costs. You get a seamless, fast, and delightful user experience. Spend less time managing your software and more time taking care of your clients.

Why XYPN LIVE attendees should stop by our booth:

XYPN members are building their firms, on their terms. Altruist’s driving mission supports just that: offering the freedom to grow your business, your way. Stop by their booth at XYPN LIVE to see how Altruist brings together brokerage and easy-to-use software.

First Ascent Asset Management | Green Sponsor

Our mission:

First Ascent is united in a common mission—helping the clients of financial advisors reach their long-term goals. It’s three-fold: To start and end every conversation by asking, “What is best for clients? To build and manage the best possible portfolios for long-term investors. And to support the needs of advisors with a talented, dedicated group of professionals.

How we help advisors:

First Ascent acts as a true partner and extension of the advisory firms it serves. We are experts serving experts. First Ascent is the first full-service TAMP to offer outsourced portfolio management services to advisors for a low flat fee. First Ascent offers a range of investment services and tools to help advisors grow their businesses, attract new clients, and better serve existing ones.

Why XYPN LIVE attendees should stop by our booth:
First Ascent aspires to create a corner of the world where clients truly do come first—that’s a core value of XYPN members too. Most investment firms say they care about their clients, but actions speak louder than words. It starts with maintaining a culture of investment excellence., maintaining our independence and objectivity, and keeping fees low helps clients reach their goals faster. Stop by their booth to find out just why advisors have ranked First Ascent as the #1 TAMP for the last three years in the T3/Inside Information Advisor Software Survey, based on client satisfaction (2020-2022).

Meet the rest of the XYPN LIVE 2023 exhibitor line-up and if you haven't already, be sure to grab your pass—it's not too late!

Fee-only advisor Independent Financial Advisor Firm Ownership Events